Senior Manager, Brand Marketing

Senior Manager, Brand Marketing Job Summary:

Sparks Group is partnering with a premier technology and management consulting organization in McLean, VA to identify a Senior Manager, Brand Marketing. This is a senior-level role with true ownership. You’ll set strategy, pressure-test it with executives, and roll up your sleeves to execute—moving fluidly between narrative creation, campaign leadership, and hands-on delivery to create meaningful market impact. We’re looking for a senior brand marketer who knows how to define a category and, architect a modern enterprise brand. You will strengthen awareness and credibility for the company’s defense tech capabilities while building market momentum for products serving government, commercial, and technology audiences. If you’ve helped a high-growth tech company build credibility, momentum, and market influence, you’ll thrive here.

Due to the nature of the work, applicants must be U.S. citizens.

Senior Manager, Brand Marketing Responsibilities:

• Drive top- and mid-funnel impact. Lead brand-forward marketing strategies that elevate the company’s defense tech awareness, strengthen market perception, and generate sustained demand among government, commercial, and technology audiences.
• Build awareness that converts. Develop and launch integrated campaign programs that grow company brand and product visibility, credibility, and category understanding — moving prospects from initial awareness into meaningful mid-funnel engagement and evaluation.
• Shape perception with compelling narratives. Translate complex technical capabilities into differentiated message frameworks, brand narratives, and creative concepts designed to shift how buyers perceive our brand and growing product portfolio.
• Accelerate demand through integrated campaigns. Orchestrate multi-channel programs — digital, thought leadership, paid media, social, events — designed for high-value top-funnel reach and mid-funnel nurturing.
• Lead partner co-marketing. Collaborate with priority commercial and technology partners to build joint narratives, launch co-branded activities, and create shared demand plays that amplify reach and deepen credibility across the ecosystem.
• Collaborate across enterprise and business units. Partner closely with enterprise marketing leaders, business-unit marketers, product owners, solution leaders, and sales stakeholders to ensure alignment, consistency, and shared prioritization.
• Influence senior stakeholders. Engage executives across business units and the enterprise to pressure-test narratives, secure direction, accelerate decisions, and maintain momentum within a complex matrixed environment.
• Measure and optimize brand + funnel performance. Manage KPIs for awareness, perception, engagement quality, and mid-funnel progression; analyze performance and refine programs to maximize impact.

Senior Manager, Brand Marketing Qualifications:

• Bachelor’s degree in a Marketing or Communications field.
• 12+ years of experience in B2B or B2G marketing, including leading enterprise level brand campaigns that drive measurable awareness, perception shifts, and demand.
• Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale.
• Experience co marketing with strategic partners, including building joint narratives, launching co-branded activations, and effectively managing Marketing Development Funds (MDF) to maximize partner impact.
• Experience navigating and influencing highly matrixed organizations, partnering closely with enterprise marketing teams, business unit marketers, product leaders, solution owners, and sales stakeholders.
• Experience using performance data to inform strategy and optimize campaigns.
• Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale within tech, defense, or defense adjacent product organizations preferred
• Experience with ABM, enterprise demand gen, and sales alignment in regulated or government contexts
• Experience with high growth product orgs, including brand and product marketing interface
• Knowledge of enterprise or government buying cycles, including how brand, content, and demand programs influence top and mid funnel progression.
• Ability to pay strict attention to detail and translate complex technical concepts into clear, compelling, and differentiated marketing narratives.
• Ability to demonstrate exceptional executive presence and influence senior stakeholders with clarity, confidence, and strategic judgment.