Clera
Performance Marketer, Paid Growth (Consumer Apps)
San Francisco, California, US
Role snapshot
Clera is hiring a Performance Marketer, Paid Growth (Consumer Apps) on a full-time basis. This is an on-site role based in San Francisco, California, US.
- Company
- Clera
- Location
- San Francisco, California, US
- Work mode
- On-site
- Job type
- Full-time
- Experience
- 1–5 years
- Posted
- Nov 2, 2026
Who this role suits
People with roughly one to three years of experience who can own small pieces of work with light guidance and want to widen their scope.
How to prepare your application
- Prepare two or three stories about work you owned end to end, including one thing that went wrong and what you changed.
- Read what Clera publishes about its product or team, so you can say clearly why this role and this company.
Apply only on Clera's own site. A genuine employer never asks candidates for money, deposits or bank details to apply, interview or “secure” a job. If something looks wrong, use Report a problem with this listing and we will review it. Read how we check listings.
About the role
Job Description
Job Description
About the Role
Own paid growth for a consumer apps startup, beginning with a couples app preparing for a major App Store launch in November. You will manage acquisition hands-on and help shape growth strategy for future apps.
What You'll DoManage Meta campaigns daily, including audiences, offers, budgets, and decisions about when to pause or scale.
Use TikTok as a secondary paid acquisition channel.
Turn user-generated content into ads, brief creators, and produce a high volume of creative variations each week, using AI tools where helpful.
Measure performance beyond clicks using mobile attribution and product analytics, with a focus on CPI and cost per activated couple.
Assess tests within 24 to 48 hours and deliver a weekly performance readout.
Work toward a CPI of about $2 at scale for the November launch push.
About 1 to 5 years of experience, with hands-on ownership of real-budget Meta or TikTok acquisition for consumer apps or app-install campaigns.
Experience writing ad hooks and copy, testing creative at high volume, adapting UGC into ads, and briefing creators.
Comfort with performance data and tools such as Meta Ads Manager, TikTok Ads, AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
Ability to optimize for CPI and downstream activation, not just click-through rates.
Experience growing a subscription app or building a product or project with real users is a plus.
On-site in San Francisco, California, or remote within the United States. Palo Alto is also a listed location option.