Marketing Specialist 2 - MKS2

Job Description

Job Description

Position:      Marketing Specialist 2
Location:     10 Peachtree Place NE Suite 1000 Atlanta, GA 30309
Pay Range:  $42.75/hr o W2 (All Inclusive)
Duration:     4 Years
Schedule:    On-Site

Required:            
•           Principles of corporate communications, marketing, public relations, and stakeholder engagement.
•           Communication planning, campaign development, and audience segmentation.
•           Brand management, messaging strategy, and storytelling techniques.
•           Internal communications and employee engagement best practices.
•           Digital marketing, content marketing, and social media strategies.
•           Change management and organizational communication methodologies.
•           Communications measurement, analytics, and performance reporting.
•           Content governance, editorial standards, and communication policies.
•           Business operations, organizational strategy, and cross-functional collaboration.
•           Project management concepts and execution methodologies.
 
Required Skills
Communication & Content Development
•           Exceptional written, verbal, and presentation communication skills.
•           Professional business writing, editing, proofreading, and content development.
•           Ability to translate complex business and technical topics into clear, compelling communications.
•           Executive communication and presentation development.
•           Storytelling and narrative-building skills.
 
Marketing & Brand Management
•           Marketing campaign planning and execution.
•           Brand positioning and message development.
•           Audience targeting and stakeholder engagement.
•           Event promotion and awareness campaign development.
•           Marketing collateral and promotional content creation.
 
Digital Communications
•           Website and intranet content management.
•           Email marketing and newsletter development.
•           Social media content creation and channel management.
•           Content calendar management.
•           Multimedia content coordination including graphics, video, and presentations.
 
Analytics & Reporting
•           Ability to analyze communication and marketing performance metrics.
•           Experience developing dashboards, scorecards, and performance reports.
•           Data-driven decision making and optimization.
•           Survey design, feedback collection, and engagement analysis.
 
Technology Proficiency:
•           Microsoft 365 Suite (Outlook, Teams, Word, Excel, PowerPoint, SharePoint).
•           SharePoint content management.
•           Power BI or similar reporting and analytics platforms.
•           Microsoft Forms and survey tools.
•           Project management and collaboration platforms.
•           Digital marketing and content management systems (CMS).       
 
Behavioral Competencies:
•           Strategic Thinking
•           Customer and Stakeholder Focus
•           Relationship Building
•           Creativity and Innovation
•           Collaboration and Teamwork
•           Problem Solving
•           Adaptability and Change Agility
•           Attention to Detail
•           Initiative and Self-Direction
•           Time Management and Prioritization
•           Influence Without Authority
 
Preferred Experience Areas:
•           Corporate Communications
•           Internal Employee Communications
•           Marketing and Brand Management
•           Executive Communications
•           Change Management Communications
•           Digital Transformation Communications
•           Innovation and Technology Marketing
•           Event Communications and Promotion
•           Utility, Energy, Technology, or Corporate Environment Experience