SoTalent
Marketing Director
Mirando City, Texas, US
Role snapshot
SoTalent is hiring a Marketing Director on a full-time basis. This is a role based in Mirando City, Texas, US.
- Company
- SoTalent
- Location
- Mirando City, Texas, US
- Job type
- Full-time
- Posted
- Nov 2, 2026
Who this role suits
The listing does not state a required experience level here. Read the requirements in the description below and apply if they match your background.
How to prepare your application
- Match your résumé to the requirements in the description, using the same wording where it is honest to do so.
- Prepare a short example for each requirement you meet, and be ready to explain any you only partly meet.
- Read what SoTalent publishes about its product or team, so you can say clearly why this role and this company.
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About the role
Senior Director of Marketing
Our client, a major leader in the healthcare insurance sector, is looking for a strategic marketing executive to lead the growth of their Individual Coverage Health Reimbursement Arrangement business. This is a high impact leadership role based in Mirando City, Texas, focused on transforming how employers provide health benefits through innovative market based solutions.
In this position, you will be responsible for crafting and executing a five year growth strategy designed to increase market share and retention. You will oversee a comprehensive multichannel approach that includes digital media, social platforms, television, search, and direct mail. A significant portion of the role involves using data analytics and consumer insights to drive precision marketing and improve return on investment.
Key Responsibilities
Create integrated marketing plans that align with sales objectives and financial commitments.
Manage relationships with external agencies covering creative production, media buying, and search engine optimization.
Develop a digital first team culture that prioritizes speed, agility, and data driven decision making.
Partner with internal departments such as product development, finance, and compliance to ensure marketing efforts reflect customer needs.
Oversee marketing budgets and optimize investment across various priorities to ensure efficient spending.
Lead and mentor a diverse team of professionals, fostering an inclusive environment and managing performance against clear benchmarks.
Influence the development of new products by providing deep market insights and competitive analysis.
Requirements
Bachelor degree in Marketing or Business is required, while a Master degree is highly preferred.
At least ten years of marketing experience within a regulated industry.
Strong background in healthcare, specifically within group benefit administration or similar insurance models.
Proven ability to manage large scale talent and lead organizational change in complex environments.
Expertise in omnichannel media including linear and connected television, digital, and traditional out of home advertising.
Track record of influencing senior stakeholders and collaborating across functional lines to achieve business results.
Compensation and Benefits
The salary range for this executive position is between 148,000 and 274,200 per year, depending on the candidate's specific background and skills. The company provides a robust benefits package that includes health insurance, retirement plans with company matching, stock purchase options, and tuition assistance. They also offer a flexible work environment and generous paid time off.
Our client is an equal opportunity employer dedicated to building a diverse and inclusive workforce. All qualified individuals are encouraged to apply.