Marketing Coordinator

Job Description

Job Description

The Marketing Coordinator plays a critical role in executing day-to-day marketing activities across all company departments. This role reports directly to the Marketing Manager and implements marketing strategies, manages content development, oversees social media activities, and provides hands-on support. The Marketing Coordinator also tracks and reports key metrics to help optimize marketing efforts.

5 Main Roles and Responsibilities

• Execution of Marketing Strategies
• Content Development
• Social Media Management
• Cross-Departmental Support
• Data Collection & Reporting

Duties and Responsibilities

• Implement marketing strategies and campaigns developed by the Marketing Manager across various channels including email marketing, social media, and content marketing.
• Ensure consistency in messaging and branding for each department’s specific audience.
• Manage marketing calendars, ensuring deadlines for campaigns and initiatives are met.
• Coordinate and execute promotional efforts such as events, product launches, and seasonal campaigns.
• Develop and curate content tailored to the needs of each department, including social media posts, email campaigns, blog posts, and newsletters.
• Collaborate with department heads and subject matter experts to ensure content is accurate, relevant, and engaging.
• Work closely with graphic designers, photographers, and other creatives to produce high-quality content that aligns with brand guidelines.
• Manage the brand’s social media accounts, including scheduling posts, engaging with followers, and responding to comments and inquiries.
• Develop and maintain a social media calendar to ensure regular posting and engagement with audiences.
• Monitor social media trends, competitor activity, and audience preferences to enhance the company’s online presence.
• Track social media metrics and adjust strategies as needed to increase engagement and reach.
• Allocate time and resources effectively to support the marketing needs of all five departments, providing hands-on assistance where necessary.
• Attend weekly departmental meetings to stay informed about goals and upcoming initiatives, ensuring marketing efforts are aligned.
• Work closely with department management to understand specific marketing needs and provide targeted solutions.
• Assist in coordinating and executing department-specific marketing activities such as trade shows, customer events, or industry partnerships.
• Track key metrics for specific campaigns, such as open rates, click-through rates, social media engagement, and conversion rates.
• Compile reports and present performance data to the Marketing Manager, offering insights into what’s working and what needs improvement.
• Use data to inform adjustments in ongoing campaigns and recommend optimizations for future efforts.

Qualifications

• Bachelor’s degree in marketing, advertising, or related field required.
• 1+ years of prior work experience as a marketing coordinator or similar role required.
• Experience and/or interest in the aviation industry.
• Experience with research using data analytics software. 
• Excellent writing, communication, and presentation skills. 
• Strong project management, multitasking, and decision-making skills. 
• Metrics-driven marketing mind with eye for creativity. 
• Familiarity with content management systems (CMS).
• Familiarity with customer relationship management (CRM) tools and Salesforce. 
• Working knowledge of design and search engine optimization (SEO). 
• Experience working with budgets and forecasting. 

Salary starts at $50,000 and is commensurate with experience

Benefits: Medical, Dental, Vision, 401(k) Savings Plan, Paid Time Off