Manager, Paid Social (Agency)

We are seeking a strategic, results-driven paid social media professional to lead the planning, execution, and optimization of high-impact campaigns across leading social platforms. In this role, you will partner with cross-functional marketing teams to translate digital strategy into effective daily activation, while managing and mentoring Paid Social Associates and Senior Associates.

You will serve as a trusted client contact, helping brands achieve measurable business outcomes through thoughtful media strategy, rigorous optimization, and clear performance storytelling. The ideal candidate thrives in a fast-paced environment, balances strategic thinking with operational excellence, and is passionate about developing both people and innovative social media solutions.

Responsibilities

• Lead paid social campaign strategy, activation, optimization, and reporting across platforms including Meta, Instagram, Pinterest, Snapchat, X, LinkedIn, TikTok, Reddit, and emerging channels.
• Manage, mentor, and support the professional development of Paid Social Associates and Senior Associates.
• Oversee campaign setup, pacing, budgeting, trafficking, quality assurance, and ongoing performance optimization.
• Coordinate campaign assets and timelines with creative agencies, internal teams, and platform partners.
• Partner with cross-functional teams to incorporate paid social recommendations into integrated, multi-channel media strategies.
• Analyze campaign data to identify insights, communicate performance trends, and recommend actionable optimizations.
• Develop and execute testing plans across audiences, creative, placements, bidding approaches, and other campaign variables.
• Translate client objectives and KPIs into tactical paid social strategies that drive measurable results.
• Present campaign performance, recommendations, and strategic rationale clearly to clients and internal stakeholders.
• Collaborate with creative teams to provide platform-informed recommendations that support effective, feasible creative execution.
• Identify and evaluate new platform capabilities, beta programs, measurement opportunities, and first-to-market ideas.
• Maintain working knowledge of third-party tracking, attribution, and measurement solutions and their integration with social platforms.

Required Skills and Experience

• Experience in paid social media, performance marketing, media planning, account management, or a related discipline.
• Strong knowledge of paid social platforms and supporting ad technologies, including Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and X Ads.
• Experience managing paid social campaigns across multiple objectives, audiences, budgets, and platforms.
• Ability to translate high-level client goals into practical paid media strategies and campaign plans.
• Strong analytical skills with the ability to interpret data, identify trends, and develop compelling performance narratives.
• Experience with native platform measurement tools and paid social reporting methodologies.
• Familiarity with third-party tracking vendors, pixels, conversion APIs, tagging, and attribution approaches.
• Proven ability to communicate processes, tactics, insights, and recommendations to clients, peers, and junior team members.
• Excellent written, verbal, presentation, and organizational skills.

Preferred Qualifications

• 3+ years of paid social, performance media, digital marketing, or related experience.
• Agency experience is strongly preferred.
• Experience managing or mentoring junior team members.
• Detail-oriented and process-focused, with the ability to manage multiple priorities in a deadline-driven environment.
• Strong time-management skills and a proactive approach to problem-solving.
• Curiosity about new media capabilities, social trends, testing opportunities, and emerging technology.