Universal Music Group
Manager, Fan Engagement FONO - Woodland Hills, 91367
Woodland Hills, California, US
Role snapshot
Universal Music Group is hiring a Manager, Fan Engagement FONO - Woodland Hills, 91367 on a full-time basis. This is a role based in Woodland Hills, California, US.
- Company
- Universal Music Group
- Location
- Woodland Hills, California, US
- Job type
- Full-time
- Experience
- 3+ years
- Posted
- Oct 27, 2026
Who this role suits
Practitioners with a few years behind them who can work independently, make trade-offs and help newer teammates.
How to prepare your application
- Prepare examples of decisions you drove, how you measured the result, and how you worked with other teams.
- Be ready to discuss trade-offs and scope, not only the tools you have used.
- Read what Universal Music Group publishes about its product or team, so you can say clearly why this role and this company.
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About the role
Manager, Fan Engagement FONO - Woodland Hills, 91367, United States of America
How we LEAD:
We are currently seeking a Manager, Fan Engagement (Mexican Music) on our team. The Manager will be responsible for providing qualitative fan insights of an artist ecosystem. This role requires a deep understanding of social media trends, community engagement, and content creation tailored to the unique culture of mexican music fans. The ideal candidate will have a proven track record of building and growing fan or genre accounts with significant followings and engagement. You will focus on building sustainable fan growth, deepening fan relationships, and creating connected digital ecosystems that support our artists and projects.
How youll CREATE:
- Fan Sentiment Monitoring and Social Listening:To be able to track conversations on social media towards artists on the genre on TikTok, Instagram, YouTube, Discord, Reddit and translate them into actionable strategies for fan engagement.
- Genre culture Engagement and fan network building:Build and maintain relations with Mexican music fans, and drive collections of artists, memes, and short-form subcultures for engagement and fostering community.
- Community Engagement and content ideation:Analyze existing artist fan communities to develop content strategies that resonate with fans and encourage engagement. Also, to develop ideas to maintain a steady flow of fan engaging content to drive new audiences to an artist project.
- Artist Analysis and Strategy:Monitor and analyze an artist network to understand their fandom, culture, drivers and be able to build an archetype to strategize upon.
- Fan Acquisition and customer journey: Help to design customer journeys, fan clubs, and VIP experiences to maximize engagement.
- Trend Monitoring:Stay updated on trends, tools, and best practices.
- Cross-Functional Collaboration: Working alongside marketing, A&R, e-commerce teams, and artist management to ensure strategy success.
Bring your VIBE:
- Experience:+3 years in digital marketing, community management, or CRM within the music or entertainment industry. Deep knowledge of viral trends, platform best practices (TikTok, Instagram, etc.), and direct-to-fan ecosystems.
- Skills:Strong understanding of social and blogging platforms (TikTok, Instagram, Discord, Reddit, vlogs, etc) and their respective algorithms and analytics tools. Strong data analytics and analysis skills.
- Creativity:Ability to ideate compelling ideas of shareable content that resonates with Mexican music fans and that connects with an artist audience.
- Community Insight:Deep knowledge of Mexican music culture, fan communities, and current trends, and be able to differentiate all those audiences.
- Analytical Ability:Proficiency in analyzing social media metrics and adjusting strategies accordingly.
- Networking:Experience in building and maintaining networks of fans to enhance content reach and engagement.
- Communication: Excellent written and verbal communication skills in English and Spanish (fluency on both expected).
Passion and Drive:
- Passion for staying on top of every new digital trend, meme, and platform.
- An unquenchable thirst for innovation, experimentation, and reinvention.
- Ability to deliver reporting and insights, feedback con fan engagement and strategy effectiveness through a variety of internal stakeholders.
- Ambitious, self-starter requiring minimal direction. Must thrive in a team environment but be able to take initiative and work independently.
- Bachelors Degree is preferred.