Confidential
Head of Performance Marketing
Detroit, Texas, US
Role snapshot
Confidential is hiring a Head of Performance Marketing on a full-time basis. This is a role based in Detroit, Texas, US.
- Company
- Confidential
- Location
- Detroit, Texas, US
- Job type
- Full-time
- Experience
- 8–15 years
- Posted
- Nov 1, 2026
Who this role suits
Experienced professionals who can lead projects, set direction and be accountable for outcomes, not just tasks.
How to prepare your application
- Prepare examples of decisions you drove, how you measured the result, and how you worked with other teams.
- Be ready to discuss trade-offs and scope, not only the tools you have used.
- Read what Confidential publishes about its product or team, so you can say clearly why this role and this company.
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About the role
Head of Performance Marketing
About the Company
Rapidly growing, private equity-backed telemedicine platform offering subscription-based personalized healthcare
Industry
Health, Wellness and Fitness
Type
Privately Held, Private Equity-backed
About the Role
The Company is seeking a Head of Performance Marketing to play a pivotal role in the next phase of its expansion. The successful candidate will be responsible for scaling the B2C customer acquisition strategy, optimizing performance across the full consumer funnel, and identifying new channels to accelerate growth. This hands-on leadership position demands a professional with 8-15+ years' experience in performance marketing, growth marketing, digital commerce, or commercial leadership within high-growth B2C and direct-to-consumer businesses. Experience in telehealth, digital health, digital pharmacy, consumer healthcare, or other high-growth DTC environments is strongly preferred. The role requires a leader with a proven track record in scaling customer acquisition, managing core unit economics, and optimizing the full-funnel consumer growth journey. The ideal candidate will have a deep understanding of performance marketing economics, the B2C customer journey, and the relationship between acquisition, conversion, retention, and long-term customer value. They should be adept at operating in complex, fast-moving environments, and possess strong commercial judgment, analytical skills, and the ability to translate data into actionable growth strategies. Experience in launching new products with go-to-market strategies, building and scaling marketing infrastructure, and managing external agency partners while enhancing internal marketing capabilities is essential. The role also demands a strategic thinker with a hands-on operational leadership style, strong cross-functional leadership skills, and the ability to influence partners across product, technology, analytics, and operations.
Functions
- Marketing