Good Company
Head of Franchise Marketing
Miami, Florida, US
Role snapshot
Good Company is hiring a Head of Franchise Marketing on a full-time basis. This is a role based in Miami, Florida, US.
- Company
- Good Company
- Location
- Miami, Florida, US
- Job type
- Full-time
- Experience
- 5+ years
- Posted
- Nov 7, 2026
Who this role suits
Practitioners with a few years behind them who can work independently, make trade-offs and help newer teammates.
How to prepare your application
- Prepare examples of decisions you drove, how you measured the result, and how you worked with other teams.
- Be ready to discuss trade-offs and scope, not only the tools you have used.
- Read what Good Company publishes about its product or team, so you can say clearly why this role and this company.
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About the role
🚀 We're Hiring: Head of Marketing | Good Company
Good Company is building the next generation of AI-native franchise brands.
We're reinventing traditional franchising by combining AI, automation, and centralized infrastructure to make launching and scaling real-world businesses simpler and more efficient.
Starting with residential cleaning through M.I.L. Cleaners, we're building a portfolio of franchise brands across an $800B+ home-services industry, including lawn care, handyman services, and more.
We're looking for a hands-on Head of Marketing who can build our brand and growth engine from the ground up, with a strong focus on generating qualified franchise leads.
What you'll own:
- AI-powered content: Create high-quality videos, visuals, ads, and campaigns using AI tools.
- Content & distribution: Publish, manage, and optimize content across digital and social channels.
- Franchise lead generation: Build and scale a predictable pipeline of qualified, financially capable franchise candidates.
- Performance marketing: Launch, monitor, and optimize paid campaigns across Meta, Google, and other channels, focusing on lead quality, acquisition costs, and franchise sales.
- Founder-led marketing: Build the CEO's personal brand and thought leadership.
- Growth strategy: Experiment with new channels, track performance, and scale what works.
- Multi-brand marketing: Help build the marketing infrastructure for future franchise brands.
Who we're looking for:
- 5+ years of marketing experience, ideally in startups, franchising, or home services.
- Proven experience in franchise lead generation, including attracting, qualifying, and converting franchise prospects.
- Hands-on experience running paid acquisition campaigns for franchise development, with a strong understanding of lead quality, CPL, and cost per franchise acquisition.
- Strong experience creating sophisticated marketing content using AI.
- A proven ability to build and execute marketing strategies independently.
- Excellent storytelling, copywriting, and creative instincts.
- A data-driven, entrepreneurial mindset.
- Someone who loves executing as much as strategizing. This isn't a role where you'll just manage agencies or delegate tasks. We want someone who can think strategically in the morning, create a campaign in the afternoon, and analyze its results the next day.
- You'll work directly with the CEO and have the opportunity to shape a new category of AI-native franchise companies.