The Judge Group
Assistant Brand Manager Marketing
Allentown, New York, US
Role snapshot
The Judge Group is hiring a Assistant Brand Manager Marketing on a full-time basis. This is a hybrid role based in Allentown, New York, US.
- Company
- The Judge Group
- Location
- Allentown, New York, US
- Work mode
- Hybrid
- Job type
- Full-time
- Experience
- 2+ years
- Posted
- Nov 2, 2026
Who this role suits
People with roughly one to three years of experience who can own small pieces of work with light guidance and want to widen their scope.
How to prepare your application
- Prepare two or three stories about work you owned end to end, including one thing that went wrong and what you changed.
- Read what The Judge Group publishes about its product or team, so you can say clearly why this role and this company.
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About the role
Our manufacturing and retail client is seeking an Associate Brand Marketing Manager to join their growing team!
Location: Easton, PA (hybrid - 3x a week)
Job Type: Full-Time
Salary : 90-100k with potential bonus
Competitive benefits and PTO package.
Job Summary
The Associate Brand Marketing Manager is responsible for supporting the business management and marketing of assigned product platform segments. This role collaborates on the development and execution of annual platform plans and drives both short- and long-term marketing strategies.
This position partners cross-functionally to innovate product and marketing initiatives that enhance brand sustainability, market share, and profitability.
Key Responsibilities
Strategy & Planning
- Contribute to the development of global platform strategies, including analysis, insights, and tactical marketing plans
- Support execution of short- and long-term marketing plans aligned with business objectives
- Assist in building and managing annual marketing and platform plans
Product & Brand Management
- Execute product initiatives including new product launches, product updates, and commercialization activities
- Support product positioning, pricing, packaging, and promotional strategies
- Collaborate on activation programs, retail initiatives, and advertising campaigns
Data Analysis & Market Insights
- Collect, analyze, and interpret market, competitive, and category data
- Utilize syndicated data and secondary research to support decision-making
- Provide insights on pricing, market share, and competitive positioning
Project & Cross-Functional Leadership
- Coordinate and lead cross-functional teams including sales, operations, and global partners
- Manage execution of marketing projects from concept through completion
- Support supply chain and operations planning through forecasting and reporting
Budget & Program Support
- Assist with budget tracking and management
- Support U.S. and international account programs, promotions, and initiatives
Qualifications
Required
- Bachelor’s degree in Business, Marketing, or related field
- 2+ years of marketing experience (CPG, consumer goods, or related industry preferred)
- Strong analytical, organizational, and project management skills
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Excellent communication and presentation skills
Preferred
- MBA or advanced degree
- Experience in consumer products, toy industry, or brand marketing